March - 2015

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Making the Most of Your Trade Show Experience - Part 1: Pre-Planning

Trade show success is about more than just showing up. Getting the most out of your time and expense begins long before the kick-off reception. Here is the first in a multi-part series about how to maximize your trade show experience. Part 1: Pre-Planning. Is this the right trade show? Making sure you are investing your time and money in the right event is vital to your success. If you have never attended a particular show before, ask the planning organization to send you an