May - 2015

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Tricks of the Trade Show is a newsletter offering tips and tools to get the most out of your networking time and boost your bottom line. Subscribe now >>>

Making the Most of Your Trade Show Experience - Part 2: Show Preparation

Trade show success is about more than just showing up. Getting the most out of your time and expense begins long before the kick-off reception. Here are some thoughts on how to maximize your trade show preparations. This is the second part in this multi-article series. Click here to read Part 1: Pre-Planning >>> Plan your booth. Make sure it conveys your messaging. Do you have special needs i.e. unique equipment that needs a special location or space? Is it eye-catching? Do y